Are All Commercials The Same?

Pedro Hoffmeister
2 min readJul 2, 2021

Maybe I’m just not smart enough.

Photo by Ehimetalor Akhere Unuabona on Unsplash

I’m not very smart, but I’ve noticed a pattern. This is the average commercial:

A mean, smart, thin, good-looking, well-dressed mom/girlfriend/wife is out at a restaurant/supermarket/Verizon store, and she’s there with a slightly (or VERY) out of shape male who would never be able to date/marry/talk to that female in the real world.

The male is also either stupid or gluttonous, or socially inept, or unable to control himself, and he embarrasses the woman he’s with. But then she jokes with the kids/store employee/waitress/manager and everything’s okay again because even though the man she’s chosen to be with is incredibly ridiculous/stupid/balding/soft-handed/video-game-playing/incapable of cooking, she condescends to put up with him and that makes her a better person.

Plus she understands why the product will improve everyone’s life.

Maybe she winks at the salesman who also understands why the product will improve everyone’s life.

That seems to be the formula for almost all advertising. So it must work.

But why?

I don’t understand.

Am I missing something?



Pedro Hoffmeister

Author with Random House. TBI survivor who struggles. Poet. Climber. Former Writer-In-Residence of Joshua Tree National Park. Podcast: “Boring Is A Swear Word”